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The Impact of Marketing on Customers Vs. Noncustomers
I had the opportunity last month to appear on the monthly SIA TouchPoint webcast, the monthly membership…
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The Promise of OSDP
Since founding Mercury Security in 1992, our goal has always been to build a common security platform…
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Thoughts from the New SIA Director of Government Relations
I am very excited to join the team at the Security Industry Association (SIA), which has a…
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The Alarm Wasn’t On Because I Had Too Many False Alarms
Since 1968, every job I have held—that’s 100 percent of my working life beginning as a police…
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Thoughts from the New SIA Chairman of the Board
I was honored to make my first public appearance as the new Chairman of the Board for…
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Measuring Marketing Effectiveness
On Oct. 24, I was pleased to share the results of a yearlong study on marketing effectiveness…
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