What Do Smart Home Consumers Want?
August 12, 2020
The smart home market is growing as more and more people implement remote and voice control of their lighting, security devices, HVAC and other systems. But who are the people who are most eagerly embracing these new technologies, and what factors and functionalities are most important to them?
This webinar will examine data collected on an ongoing basis from thousands of consumer to provide insights into this market, including:
- Ownership statistics for smart home products
- Value propositions driving product purchases
- Which brands are engaging with which buyer segments
- When interoperability becomes a purchase factor
Discussion Leader:
Stuart Sikes, senior vice president, research, Interpret.